Defines the type of the account:

• main: A primary account that can have sub-accounts and manages its own billing.
• sub: A secondary account existing under a main account, often used by agencies to manage client activities. Sub-accounts share quotas from the parent.

The user-defined, friendly name for the account (e.g., "Client X Marketing", "My Company Inc.").

The predefined names for user access roles within the Convert system. Each role grants a specific set of permissions.

• owner: Highest level, full control over account, billing, users, and all projects. Typically the account creator.
• account_manager: Broad administrative rights over the account, often including billing and user management, but might not be able to delete the account itself.
• admin: Full control over projects they are assigned to, including creating/editing/deleting experiences, goals, audiences, and managing project settings. May also manage project-level collaborators.
• browse: Read-only access. Can view experiences, reports, and settings but cannot make changes.
• edit: Can create and modify entities like experiences, goals, audiences within assigned projects, but typically cannot activate/publish experiences or manage project settings.
• publish: Can do everything an 'editor' can, plus activate/pause/complete experiences.
• review: Can view and comment, but not make direct changes. Suited for stakeholders who need to approve or provide feedback. Knowledge Base: "Collaborators - Share With Multiple Users / Accounts" (describes access levels).