Takes a variation (often a winning one from an A/B test) and creates a new, separate experience from it. This new experience can be a 'Deploy' (to roll out the change to a specific audience) or another 'A/B' test (to further iterate). This is a common step after an A/B test concludes with a winner. The Knowledge Base article "What about Deployments?" mentions: "Create a new Deploy from a Variation or Winning Variation from another Experiment".