Introduction
Convert's client-side testing and personalisation platform for websites and web applications
What is Convert Web Experimentation?
Convert Experiences is a privacy-first A/B testing and personalisation platform built for optimisation teams who need enterprise-grade experimentation without compromising on compliance or performance.
With Convert's web experimentation tools, you can run A/B tests, multivariate tests, split URL tests, and deploy personalisation campaigns directly on your website — no server-side code required.
Key Capabilities
Test variations of any page element — headlines, CTAs, layouts, images — and measure the impact on your conversion goals
Test entirely different page designs by routing visitors to separate URLs and comparing performance
Build variations with a point-and-click editor — no coding needed. Supports CSS, JavaScript, and DOM changes
Deliver targeted content to specific audiences based on behaviour, location, device, UTM parameters, and custom data
Target experiences using audiences, locations, cookies, JS conditions, and data layer variables
Track clicks, form submissions, page visits, custom events, and revenue with automatic statistical analysis
Why Convert?
GDPR, CCPA, and HIPAA compliant. No third-party cookies. Data processed in the EU. Trusted by privacy-conscious teams worldwide
Smart snippet and advanced anti-flicker technology ensure visitors never see content flashing between original and variation
Optimised tracking script with minimal impact on page load. Asynchronous loading with configurable polling
Native integrations with Google Analytics, Hotjar, Heap, Shopify, WordPress, and dozens more
Explore the Documentation
Updated 3 months ago