Introduction
Convert's client-side testing and personalisation platform for websites and web applications
What is Convert Web Experimentation?
Convert Experiences is a privacy-first A/B testing and personalisation platform built for optimisation teams who need enterprise-grade experimentation without compromising on compliance or performance.
With Convert's web experimentation tools, you can run A/B tests, multivariate tests, split URL tests, and deploy personalisation campaigns directly on your website — no server-side code required.
Key Capabilities
A/B and Multivariate Testing
Test variations of any page element — headlines, CTAs, layouts, images — and measure the impact on your conversion goalsSplit URL Testing
Test entirely different page designs by routing visitors to separate URLs and comparing performanceVisual Editor
Build variations with a point-and-click editor — no coding needed. Supports CSS, JavaScript, and DOM changesPersonalisation
Deliver targeted content to specific audiences based on behaviour, location, device, UTM parameters, and custom dataAdvanced Targeting
Target experiences using audiences, locations, cookies, JS conditions, and data layer variablesRevenue and Goal Tracking
Track clicks, form submissions, page visits, custom events, and revenue with automatic statistical analysisWhy Convert?
Privacy-First
GDPR, CCPA, and HIPAA compliant. No third-party cookies. Data processed in the EU. Trusted by privacy-conscious teams worldwideFlicker-Free
Smart snippet and advanced anti-flicker technology ensure visitors never see content flashing between original and variationFast and Lightweight
Optimised tracking script with minimal impact on page load. Asynchronous loading with configurable pollingIntegrations
Native integrations with Google Analytics, Hotjar, Heap, Shopify, WordPress, and dozens moreExplore the Documentation
Updated about 1 month ago